Rebranding Photoshoot with Chanda, the owner of "CT Hair Designs" Port Orange Hair salon.

In today's blog post, we will be discussing the latest trends in the hair extension industry and how one business owner, Chanda from CT Hair Designs, is rebranding her business to stay ahead of the game. Chanda specializes in hair extensions for individuals with fine, thinning, or lost hair, and she wanted to take her business to the next level by rebranding and creating a new image.

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Rebranding a business can feel like a daunting task, but I'm here to make it easier. We started by having a vision exercise together (think of it as a friendly consultation). I asked Chanda some questions to help her clarify her desires and goals. Once she had a clear vision of what she wanted for her new brand, she knew exactly what she wanted for her new brand. She wanted to portray confidence, personability, and trustworthiness. Additionally, she wanted to emphasize her knowledge and expertise in providing high-quality hair extensions. Chanda also wanted her salon to be perceived as a luxurious, comfortable, and relaxing space where clients could escape from their daily lives.

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To bring her vision to life, Chanda decided to start with a professional photoshoot. The goal was to capture the interaction between Chanda and her clients, showcasing her personal touch and the trust that her clients have in her services. The images would also highlight the relaxing and enjoyable experience that clients can expect when visiting CT Hair Designs.

During the photoshoot, the focus was on capturing the genuine connection between Chanda and her clients. The images showcased the transformation that hair extensions can provide and the happiness they bring to clients. Chanda's passion for her work was evident in every shot, further solidifying her expertise in the industry.

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The rebranding of CT Hair Designs is an excellent example of how businesses in the hair extension industry are adapting to the latest trends. Personalization, trust, and a relaxing experience are becoming increasingly important for clients when choosing a salon. By emphasizing these aspects in her rebranding efforts, Chanda is positioning her business for success in a competitive market.

In conclusion, the latest trends in the hair extension industry are centered around personalization, trust, and creating a relaxing experience for clients. Business owners like Chanda from CT Hair Designs understand the importance of rebranding to meet these demands. By showcasing her expertise and emphasizing the unique experience her salon

offers, Chanda sets herself apart from the competition and attracts her ideal clients.

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From Chanda

"Ayumi made the experience of having my pictures taken fun, relaxing, and comfortable.

I do not enjoy having pictures taken however I needed branding pictures for my business and Ayumi made me feel at ease. She was able to make me smile and laugh even through my nerves.

Ayumi guided me in establishing a clear branding message to attract my ideal clients. She

listened to what my brand reflects and created a moody relaxed feel to her pictures that

represented my business and personality.

Ayumi is amazing at helping to strengthen one’s personal branding message through her

guidance, understanding, and beautiful photos. She brings a personal touch that elevates the entire experience."